ABOUT WINE CLUB MARKETING
Wine Club Marketing, Inc. is a boutique agency dedicated to the success of boutique wineries.
We help our customers develop a strategy and execute an operational plan centered on customer engagement, acquisition, and loyalty. Our goal is to recruit new wine club members, retain wine club members, and increase the lifetime value of each member.
We are focused on the direct-to-consumer business model and understand the challenges of operating a successful winery. We can help you attain your goals and stand out in an environment where it’s easy to get lost in the crowd.
OUR SERVICES
We’ll handle the day-to-day operations of your wine club. We’ll manage customer communication, market and increase your wine club membership as well as organize fulfillment and shipping, plus all other standard wine club duties. We can operate as your wine club manager.
Through traditional marketing as well as digital marketing, social media, and direct email campaigns, we help tell your story. Wine Club Marketing employs best practices for digital marketing, using a detailed and thorough marketing calendar to post the right content at the right time.
We gather information about target markets and customers to help develop a strategy that drives sales and meets your goals. We collect and analyze the numbers to help make data driven decisions for your business.
We build content that is engaging and attractive to your target audience. Photography, graphic design and written copy help to develop, protect, and promote your brand. We can even write your tasting notes.
Events add value to the customer experience but should also be profitable for your business. We help create memories for your members. We can handle all aspects of event planning and execution.
We provide monthly reports on wine club membership, event sales, online sales, total sales—even a social media scorecard. It is imperative to us that we are completely transparent and that we give you the data you need in the right format.
OUR TEAM
The team at Wine Club Marketing provides personalized services to small and limited production wineries.
We’re there through the entire customer experience, from targeting the right audience to the process of initial engagement and the development of a long-term relationship. We specialize in Wine Club as a Service and can act as your Wine Club Manager or your General Manager. We free up the precious time you need to follow your passion and make great wine.
Even if you haven’t started, we can write your business plan, assist with the purchase of an existing winery, or help launch your label.
Jason Scrymgeour
President
Marissa Monarrez
Client Relations Manager
Angie McNulty
Manager of Wine Club Services
Shelby Criswell
Designer and Illustrator
Steffi Hong
Marketing Analyst
Ashley Steele
Web Designer
Natasha Holbrook
Social Media Manager
Cami Slotkin
Content Management Specialist Copywriter and Editor
Olivia Kacerovskis
Social Media Manager
Erika Kimpel
Copywriter and Editor